Letter From Hsv Regarding Restricted Access "area E2"

[mustanger]

I received a letter from HSV regarding Area E2.

This is the area in Clayton where the next series HSV is being developed .

I would imagine that E2 stands for "E Series 2".

There is also a Forum for HSV members only ,where you have a password and punch in your VIN number.

Apparantly the Series 2 will have more design difference than previous models and have more options available.
It looks as though HSV want you to custom build your HSV a bit more, so they can charge you a premium for it .......Interesting times ahead.:)


Did anyone else get this letter?

[steves87]

interesting indeed... sounds similar to the way they do vettes....

[falcom]

[QUOTE=mustanger;1536719]
Apparantly the Series 2 will have more design difference than previous models and have more options available.
It looks as though HSV want you to custom build your HSV a bit more, so they can charge you a premium for it .......Interesting times ahead.:)

In the VF Commodore thread it has been said that there will be no exterior changes to the Commodore for the Series II due in September.So you would think the same will be the case for the HSV.

I am hoping for at least some exterior changes for both.

[mustanger]

[QUOTE=mustanger;1536719]
Apparantly the Series 2 will have more design difference than previous models and have more options available.
It looks as though HSV want you to custom build your HSV a bit more, so they can charge you a premium for it .......Interesting times ahead.:)

In the VF Commodore thread it has been said that there will be no exterior changes to the Commodore for the Series II due in September.So you would think the same will be the case for the HSV.

I am hoping for at least some exterior changes for both.

No sheet metal changes, but bodykit,spoilers ,lights etc are on the cards

[GJ227]

i didnt get the letter, but heard that the front of the new HSV's will have the LED row of lights like the Audi's now do.

I will be checking my mailbox

GJ227

[mustanger]

:idea:
OH yeah, there are new wheel designs coming as well

[Uncle Tone]

:idea:
OH yeah, there are new wheel designs coming as well

I thought you needed to own an HSV to get a letter from HSV :stick:

I think they might be trying to woo you back from the bratwurst brigade :lol:

[mustanger]

i didn't get the letter, but heard that the front of the new HSV's will have the LED row of lights like the Audi's now do.

I will be checking my mailbox

GJ227

Just re-reading the letter ,it is mailed out to HSV Frequent Buyers only .

I thought it was was mailed out to all HSV buyers but that is not the case.

To qualify , you must have purchased three or more New HSV`s.

[bigdogdazza]

:rofl:Who has the cash for 3 new hsv,s these days? NOT me thats for sure!:bawl:

[Curtis-R]

Just re-reading the letter ,it is mailed out to HSV Frequent Buyers only .

I thought it was was mailed out to all HSV buyers but that is not the case.

To qualify , you must have purchased three or more New HSV`s.

Must be time to trade the C63 in then :lol: :rofl: NOT!

[goofafidamedes]

Sounds like HSV are blowing hot-air up their own skirt...

Ah well, when times are tough, nothing like hitting up your proven loyal customers. Don't blame them really.

[Uwish]

Hopefully they change teh sideskirts.
Otherwise I am doing Maloo skirts on the Sedan! cut and shut!

[VX2VESS]

have to own one to get in on this, that limits the market of possible new owners input to what they would like if they were to get one.

guess hsv doesn't want new customers just old ones

limited marketing strategy area 52 extinct

[Excellent]

have to own one to get in on this, that limits the market of possible new owners input to what they would like if they were to get one.

guess hsv doesn't want new customers just old ones

limited marketing strategy

Hence the term "Special" in the name, "HSV".

[jaficom]

I'm a frequent buyer, but nothing in the mail as yet

[Ryzz]

have to own one to get in on this, that limits the market of possible new owners input to what they would like if they were to get one.

guess hsv doesn't want new customers just old ones

limited marketing strategy area 52 extinct

I somehow doubt that HSV would be limited the marketing input into the design of the E2 to just the forum. The marketing team will still be canvasing feedback from the target audience through other means.

This is just one of the more public approaches and is probably designed to make the "HSV Frequent Buyers" feel warm and cosy in thinking that have a big say in the design which will probably result in them being more likley to buy another new HSV.

Its a pretty clever marketing approach if your think about it properly and not be so closed minded as to think that the only want ideas from old customers and dont want new customers. Its a known fact that HSV Personalities frequent this forum, among other places, especially around launch time, to gauge peoples reaction to new concepts, designs, etc. This is just another avenue of the market research team.

[King Nothing]

guess hsv doesn't want new customers just old ones


HSV - I already own one!

[falcom]

More Here http://www.goauto.com.au/mellor/mellor.nsf/story2/DC48BD2F357C9D39CA2575E8000C2A34

Since the HSV E2 will have exterior design changes is it wishful thinking that the VE II Commodore will as well.

[Alex81]

I'm a frequent buyer, but nothing in the mail as yet

I agree i have had 5 new, and nothing. fark em:flipoff:

[fatbob]

wow - a marketing backfire perhaps by the sound of it ? someone go fix it all up and make it right thanks :)

[Alex81]

wow - a marketing backfire perhaps by the sound of it ? someone go fix it all up and make it right thanks :)

Nah i dont really care, they have given me heaps of stuff, just wanted to whinge:soap:

[XLR8 V8]

HSV have today confirmed this to the general public via a media release. Discussion can continue in this media release thread (http://www.ls1.com.au/forum/showthread.php?p=1537657#post1537657)