Holden gets ready for Cadillac return

[Ghia351]

Thought this might interset some, link to Carsales article :

HOLDEN is developing its plans for the distribution and sale of the GM global Cadillac luxury brand in Australia, although its return has yet to be officially announced....link below:

http://editorial.carsales.com.au/mellor/mellor.nsf/story2/066240656A624D9DCA256F4E0018BC42

[QIKMIK]

I still can't see folks spending $70k plus of their hard earned on a car with the same drivetrain as a $30k Commodore. I'd reckon they'd have a hard fight on their hands if they decide to go ahead with it.

Mick

[Redfox]

I honestly don't think it will sell that well over here... I might be wrong tho!

[mmciau]

If it comes to pass, then they may be some people with an affinity to the Cadillac name, but from my viewpoint, it would have to very good to compare $4$ with a Statesman/Caprice!

And, I stand corrected, aren't the majority of Cadillac FWD?

Mike

[Red CV8 R]

Pfft what a waste of time, just bring in the corvette instead!

[VooDoo]

All in mm

STS
Length 4,986
Width 1,844
Height 1,463

CTS
Length 4,828
Width 1,793
Height 1,440


Statesman/Caprice
Length 5193
Width 1847
Height 1444

Commodore
Length 4876
Width 1842
Height 1440

Holden wins on the big scale

[Fnomna]

I'm sure Holden wouldn't want to hurt Stato sales and I think the price difference to the Caddie will prevent that. But, could Holden be trying to appeal to the (fairly low-volume) Caprice market? Those who want something luxurious and a bit different to a Commy may give the Caddie a try?

[Nobby]

I dunno.

I'd rather buy a full spec VE Calais than a Caddy. But if the Caddy turns out to be better quality (workmanship, features etc) then Holden is boned.

[V82xist]

Well people seem to buy Lexus cars and we all know they are just Camrys and Landcruisers underneath. It will be interesting to see how they market the cars and what extras they will have.

[Knight Phlier]

I would think that Cadillac would be aimed at the higher end market like BMW, Merc, Audi, Jaguar and Lexus as opposed to the locally manufactured Commodore and its LWB variants. Having said that it could take away sales, but these sales may well have gone to one of the other brands and probably are at this point in time because Holden do not have anything to offer at $80K+ to its luxury buyers.