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View Full Version : two dealers, two prices, same part



jona
31-05-2006, 06:47 PM
cant belive i ring up my local dealer and get quoted 3x the price for the same part as the dealer 30mins away!
what a joke!!!!!!!!!!
might pay to ring up 2 dealers next time to make sure u gettin the best price!...lol

LS1Grange
31-05-2006, 06:53 PM
now why doesnt that surprise me!!!!


what sort of difference are we talking here and what was it for??

ti0350
31-05-2006, 07:27 PM
doesnt surprise me I rang 5 dealers in Sydney pricing FE2 suspenion for my VS and got 5 different prices,,

planetdavo
31-05-2006, 07:35 PM
This was VERY recently discussed on another thread. Holden do not set the retail price, and it can be influenced by many things. Go to Bunnings and Mitre 10 for example, and you will most likely find the same product varies in price. Car parts are no different, and no body should be surprised if they think about it.

vx_clubby
31-05-2006, 08:31 PM
LOL that happend to me when I bought a brand New Jackaroo (the last model), the quotes were $2900 in difference, Now when I get a new car I get a few quotes incase the dealer buggers it up. :argue:

Y2kGoofball
31-05-2006, 08:49 PM
yes as mentioned the manufacturer doesnt set the price.

One thing you cop constantly in parts is customers asking YOU to justify YOUR price compared to a competitor down the road, and you have to explain that no, I dont set the price personally, it is my company who sets the price of these items and if they can get it cheaper elsewhere then all I can do is strongly suggest they do so I cannot be accused of attempting to rip them off.

As planetdavo mentioned theres varying things that affect pricing. For instance the way our dealerships are setup is different to your common service center. Ours is similar to the Suttons Parts setup if your familiar with that, one warehouse that supplied to their parts centers. We run various service and parts centers for 3 different manufacturers throughout Sydney and Newcastle but our parts all come from our ONE central warehouse, which also occasionally supplies parts to other franchises and dealerships whose our "direct competitors" when it comes to car sales. Various reasons, quicker to access stock is one thing.

Because their buying massive amounts of stock on a weekly basis for our 3 majors service centers, plus their own stock, plus supplying other dealers, they get massive discounts on the cost of transport and ordering.

For instance your average standalone dealership might order 100 oil filters a week. If you think of our warehouse, which is supplying our 3 service centers (so 3 centers x 100 filters = 300 filters), plus they keep a stock of 150 on their shelves for over the counter and other purchases (300 + 150 = 450) plus say they supply 2 other dealerships with filters on a regular basis (2x 100 = 200 so 450 + 200 = 650).

All up our warehouse orders 650 oil filters a week, whereas the normal standalone service and parts centers only order 100. Obviously price breaks, discounts and the like come into play, thats basically but briefly how places start to get different prices!

Then think of us, who benefit from the discounts our company earns by going this way so we can afford to sell them over the counter cheaper, then say the other 2 dealerships who buy their oil filters from us who pay us normal RRP, and they need to up their sell price to make a profit at their end. I'm not saying this is gospel how it works, so dont start jumping up and down and accusing me or us of unfair play or anything, I am just giving a scenareo to help you guys understand how different service centers can get different prices.

Wonky
31-05-2006, 08:50 PM
cant belive i ring up my local dealer and get quoted 3x the price for the same part as the dealer 30mins away!
what a joke!!!!!!!!!!
might pay to ring up 2 dealers next time to make sure u gettin the best price!...lol
As planetdavo said there are valid reasons why not all dealers can sell at the same price. Unless the part was a very cheap one the only way you should get a price differential of a factor of 3 as you did is that one place looked up the wrong part.

What part number was it and what did you pay?

Dickie Knee
31-05-2006, 09:07 PM
Rules for buy spare parts for dealers.

1. Shop around
2. Shop around
3. last but not least shop around.

If you have done all of the above and still think you are being ripped off, get the part number and ask here. Then shop around. :)

planetdavo
01-06-2006, 07:16 AM
One thing we also do at work is sell our filters, fluids and so forth at trade price to actually be CHEAPER than the local Repco's and others. Depending on other parts ordered at the time, we may also include your normal parts at "trade" with the oil and filter.
So, if someone rings up and asks a price, they will be told full retail, but if they just come in and buy other service parts, they might actually buy some bits a bit cheaper as a bonus.....
There are MANY more variables to this question asked, but I think you have enough answers to figure it out.

planetdavo
01-06-2006, 07:19 AM
cant belive i ring up my local dealer and get quoted 3x the price for the same part as the dealer 30mins away!
what a joke!!!!!!!!!!

The variance is normally no where near three times the price, maybe 20% AT THE MOST. It sounds like a couple of dealers quoted on different part numbers....

markone2
01-06-2006, 08:28 AM
The variance is normally no where near three times the price, maybe 20% AT THE MOST. It sounds like a couple of dealers quoted on different part numbers....


Ford Laser 5 speed shifter bushs $21.95 plus each .....Across the highway at Springwood ....Mazda 323 shifter bushs.....Exact same bushs exact same packaging $27.95...the clincher:headbang: ...for a pack of 5

jona
01-06-2006, 12:12 PM
gday fellas
that part in question was the plastic seat rail covers.
i was qouted $6 at one dealer and $20 at the other!
when i rang back to find out, the lady i spoke to said it was different because the part number in question had changed and therefore cost $20 now instead of $6....what the

planetdavo
01-06-2006, 05:56 PM
Ford Laser 5 speed shifter bushs $21.95 plus each .....Across the highway at Springwood ....Mazda 323 shifter bushs.....Exact same bushs exact same packaging $27.95...the clincher:headbang: ...for a pack of 5
Answer?
FORD OR MAZDA!
Ford might own both companies, but it's a different story this one to the one being asked about. Although the same part number, Mazda probably sell ten times the volume Ford do, hence the pricing, even if it is the same packaging, but you can't buy a Falcon taillight at a Mazda dealer, so it's a very specific case by case situation. Try giving your Ford VIN to a Mazda dealer!!!!!!

yozza
01-06-2006, 07:22 PM
in regards to the ford/mazda thing, the ford laser was actually a rebadged 323, they were probably cheaper at mazda due to them actually being a mazda item, and ford would have had to buy them off mazda, so mazda made a profit, and then ford made a profit, hence more $$$!!

planetdavo
01-06-2006, 07:53 PM
gday fellas
that part in question was the plastic seat rail covers.
i was qouted $6 at one dealer and $20 at the other!
when i rang back to find out, the lady i spoke to said it was different because the part number in question had changed and therefore cost $20 now instead of $6....what the
It's a very simple answer to this one then. The dealer INCORRECTLY quoted an old part number. No use dwelling on it if you can't even buy that old one anymore...

Y2kGoofball
01-06-2006, 09:56 PM
not always, its a workaround for when theyve fkucked up.

Rather then say "I looked at the wrong part, the correct part is this much" they say "oh no its superseeded and gone up in price"

I cant see how a part can go up from 6 bucks to 20 bucks just because its superseeded, I might be wrong, but surely its not usual that theyve modified a piece of plastic cover that much that it goes up 2 and a bit times the price?

FORD OR MAZDA!

Ford also own Jaguar / Land Rover / Range Rover and Volvo, the Jaguar bits and some of the newer Land Rover parts even have the blue oval stamped on them, and the pricing difference between the 3 are incredible because of the logo on the packet.

A 12V 21W globe ranges from $8.80 up to $16 between the 3, yet their the same globe, made by the same manufacturer, just a different box or plastic bag which we toss when we place them in the drawer anyway! Gaskets are the same, some Jaguar and Range Rover engines share gaskets in various parts of the engine, and the price difference is incredible for the same part different logo!

My point - once again planetdavos right, I'm just complicating the answer :stick:

smutster
02-06-2006, 02:03 AM
lol don't they say if you built a car from the spares catalogue it would cost you 1.5 million.

I used to own a LandRover Discovery and the master cylinder died, took it to LandRover at Artarmon quoted me $1350 fitted, i said no thanks and went to mechanic down the road who said no way should be under $500.

Anyway mechanic replaced it and all was well. Went back to LR for some other part (Its a LR you buy spares twice a week) and the guy remembered me. He asked where i got it fixed and how much he raised his eyebrows and said "yeah must be cheap chinese copy parts". I said nearly as part came from LandRover Artarmon! guy nearly choked on the coffee.How do you get $380 fitted vs $1350 for the exact same part from the same place!.

rant over

Matt

markone2
02-06-2006, 06:26 AM
Answer?
FORD OR MAZDA!
Ford might own both companies, but it's a different story this one to the one being asked about. Although the same part number, Mazda probably sell ten times the volume Ford do, hence the pricing, even if it is the same packaging, but you can't buy a Falcon taillight at a Mazda dealer, so it's a very specific case by case situation. Try giving your Ford VIN to a Mazda dealer!!!!!!


While I do follow your line of thought....might I humbly suggest that in this instance the ratio of KC/E Lasers to the equivalent Mazda 323 on Australian roads would be in the vicinity of 6 to 1.........in favour of the Ford Badge..

planetdavo
02-06-2006, 07:00 AM
While I do follow your line of thought....might I humbly suggest that in this instance the ratio of KC/E Lasers to the equivalent Mazda 323 on Australian roads would be in the vicinity of 6 to 1.........in favour of the Ford Badge..
You need to think of this in a GLOBAL sense, not just Australia, as these are GLOBAL companies with GLOBAL finance departments. That's where the answer is....
DOZENS of things affect the price of parts, not just the cost of making it.

planetdavo
02-06-2006, 07:16 AM
not always, its a workaround for when theyve fkucked up.

Rather then say "I looked at the wrong part, the correct part is this much" they say "oh no its superseeded and gone up in price"

I cant see how a part can go up from 6 bucks to 20 bucks just because its superseeded, I might be wrong, but surely its not usual that theyve modified a piece of plastic cover that much that it goes up 2 and a bit times the price
They did stuff up by quoting the old part number, but the result is still the same.
This situation actually isn't uncommon. One classic example is the VR-VS t-bar quadrant strip (PRND321). When that model was in production, and Holden were ordering say 60000 a year, you could buy one for $12. Once the model stopped, and Holden had to order small batches from the supplier, they became about $55!!!!
REASON: Demand dropped, so the actual part cost to Holden rose hugely, plus longer warehouse storage times due to small sales numbers, which also add to cost.
In almost all cases, huge price rises are due to VOLUME reductions, NOT profiteering......

lol don't they say if you built a car from the spares catalogue it would cost you 1.5 million.

Once you add freight costs from many parts of the world, storage costs(up to several years for many parts), warehouse staff wages, TNT freight/wages to dealer, dealer warehouse storage costs and wages, rents and/or fixed costs for HSPO and dealer buildings and infrastructure, plus a bit of profit for both ends (which is why ANY business exists!), suddenly your bit that costs $2 to make ends up being $20.
Everyone have a good think about that one when they hang it on dealers..........

Hairybear
02-06-2006, 08:50 AM
It's been said ad nauseum but shop around!! You can always go back and ask for price matching, it's just good old fashioned competition in the market place.