Re: Does HSV understand its Market?

Originally Posted by
planetdavo
It's, ummm, rather cheap and easy contacting these customers, having their details from the previous purchase and all...

Happens all the time. Manufacturers of many breeds want you to buy another one of their brand as soon as possible after buying the previous one. Often that's around 2 to 3 years after purchace, the time many are starting to think about a possible replacement.
no its cheap when after 3yrs you get a call from them. For the money we are spending for a 'premium' or 'special vehicle' as they are called not a run of the mill commodore you expect to be treated that way not in a manner where after 3yrs they ring you in hope of another buy.
I know you will be thinking 'what more do you want you have a car' but if HSV rely on repeat customers (or dont seem to) then this is a poor way of doing it. You should know this as your job is to sell product, better service better custom.
As Ive mentioned before other makers send out magazines, hold drive days, customer incentives etc etc HSV have missed the mark here
GM: Has millions of dollars and highly trained engineers.
Guy in his backyard: Has a hole saw.