Does HSV understand its Market?

[nailit]

The thread title is "does HSV understand its market"

This can cover many things . . . . and the market is moving in different directions . . .

Does HSV know how many cars it can sell in the future

Does HSV know how far it can push Dealer finances with Stock

Does HSV care about future values

Does HSV have a plan to react to changes in the market

. . . who knows. . . but there is one sure thing at this time . . . Dealers have started to say NO to further allocations and HSV are concerned where this is heading . . . but a strategy is not pending. . . there have been at meeting after meeting with dealers and its not looking good as the buyers are diminishing at this time

Do HSV have a solution at this time?

Yes they have printed money for years . . . but that does not guarentee that it will continue . . .I am concerned that they have lost momentum and the Dealers are concerned that HSV have lost track of reality . . . and thats a fact!!!

Things are going to get "Messy" over the next few months as the Gloss goes off the brand with their dealer network!!! . . . I watch with interest!

[zorro]

It's, ummm, rather cheap and easy contacting these customers, having their details from the previous purchase and all...
Happens all the time. Manufacturers of many breeds want you to buy another one of their brand as soon as possible after buying the previous one. Often that's around 2 to 3 years after purchace, the time many are starting to think about a possible replacement.

no its cheap when after 3yrs you get a call from them. For the money we are spending for a 'premium' or 'special vehicle' as they are called not a run of the mill commodore you expect to be treated that way not in a manner where after 3yrs they ring you in hope of another buy.

I know you will be thinking 'what more do you want you have a car' but if HSV rely on repeat customers (or dont seem to) then this is a poor way of doing it. You should know this as your job is to sell product, better service better custom.

As Ive mentioned before other makers send out magazines, hold drive days, customer incentives etc etc HSV have missed the mark here

[AMADR8]

no its cheap when after 3yrs you get a call from them. For the money we are spending for a 'premium' or 'special vehicle' as they are called not a run of the mill commodore you expect to be treated that way not in a manner where after 3yrs they ring you in hope of another buy.

I know you will be thinking 'what more do you want you have a car' but if HSV rely on repeat customers (or dont seem to) then this is a poor way of doing it. You should know this as your job is to sell product, better service better custom.

As Ive mentioned before other makers send out magazines, hold drive days, customer incentives etc etc HSV have missed the mark here

problem solved ash, hsv just sent me a calender for xmas, i was so excited about it and it has def made me forget about the shitty diff whine and other problms ive had and now i want to buy nothing but hsv for the rest of my life.....NOT

also the jokers emailed me the other week letting me know they have started up some drive thing where u are suposed to drive the whole hsv range in a number of activities at verious race tracks, for the low prices of arkin $595

[redvxr8clubby]

So what's wrong with a dealer calling after 3 or 4 years, most HSV's would probably be under a lease 4 years or so. Why wouldn't they do some follow up around this time. Having a customers details from original sale is easy marketing to a pretty good prospective customer.

[Pickles]

So what's wrong with a dealer calling after 3 or 4 years, most HSV's would probably be under a lease 4 years or so. Why wouldn't they do some follow up around this time. Having a customers details from original sale is easy marketing to a pretty good prospective customer.

+1
Cheers, Pickles.

[planetdavo]

...but there is one sure thing at this time . . . Dealers have started to say NO to further allocations and HSV are concerned where this is heading . . . but a strategy is not pending. . . there have been at meeting after meeting with dealers and its not looking good as the buyers are diminishing at this time

Do HSV have a solution at this time?

Yes they have printed money for years . . . but that does not guarentee that it will continue . . .I am concerned that they have lost momentum and the Dealers are concerned that HSV have lost track of reality . . . and thats a fact!!!

Large car sales are well down in recent times. HSV models based off one of the same large cars are also POSSIBLY not up to expectations.
Go figure.

[Martin_D]

HSV Cruze will help fix that......

[planetdavo]

HSV Cruze will help fix that......

Maybe, maybe not.
HSV have tried already with Astra VXR, and although the regular Holden Astra's sold well, the market for VXR was very, very limited. With SRI-V Cruze already cracking 30K, a pumped up HSV version with a unique engine will crack 40K for sure.
Is there genuinely a market? Talk is easy.

[VendeTTR]

Shoehorn an LS between the rails and im sure there will be talk. C63 style.

[nailit]

Large car sales are well down in recent times. HSV models based off one of the same large cars are also POSSIBLY not up to expectations.
Go figure.

Well fark me . . . its only taken you 3 weeks to say something thats relevant . . . but I doubt you can see how valid that comment is in the context of this thread . . . start again . . do they know their market. . . NO as they are producing cars at 2007/2008 rates and selling at the same (READ LOWER) rates that the base Commodore models are . . . they are too arrogant to index their volumes to the Holden (read market) volumes and there is just one of their issues.

But Holden are NOT stupid. . . they are controlling their stock. . . and HSV are arrogantly just sailing along "LOADING" the dealers with stock . . . and then the stock has to go . . . and the consequense of that is lower values . . . and "POTENTIALLY" brand damage!!

[ATOMICSS]

So what's wrong with a dealer calling after 3 or 4 years, most HSV's would probably be under a lease 4 years or so. Why wouldn't they do some follow up around this time. Having a customers details from original sale is easy marketing to a pretty good prospective customer.

Not just hsv who do this, in 2008 I bought a new Holden. On the drive from the dealership to my house received a phone call from the dealership asking if I'd enjoyed the car over the last 2 years and if I'd consider a new one. Apparently someone had typed the sale date at 06 rather than 08 but got the month and day correct. They were at least a bit apologetic when I informed the bloke I'd picked the car up 15 minutes earlier not 2 years.

[dazzrael]

I just bought a brand new Toyota Corolla on the 3.9% deal Toyota have going at the moment. Over the 4 years of the loan I only pay like 3K in interest, Now THAT is what Holden and indeed HSV need to start looking into if they want to start moving cars.

[planetdavo]

Well fark me . . . its only taken you 3 weeks to say something thats relevant . . . but I doubt you can see how valid that comment is in the context of this thread . . . start again . . do they know their market. . . NO as they are producing cars at 2007/2008 rates and selling at the same (READ LOWER) rates that the base Commodore models are . . . they are too arrogant to index their volumes to the Holden (read market) volumes and there is just one of their issues.

I've said plenty that's relevant. You just don't agree...

[planetdavo]

I just bought a brand new Toyota Corolla on the 3.9% deal Toyota have going at the moment. Over the 4 years of the loan I only pay like 3K in interest, Now THAT is what Holden and indeed HSV need to start looking into if they want to start moving cars.

It is one way to do deals. Doesn't always mean the buyer gets the best deal at the end of the day though...

[LIAKO_HSV]

Im thinking of buying a new SSV or Clubsport next year - im more leaning towards the SSV. The reason is that with either car i buy, ill be doing serious mods - suspension, brakes, exhaust, engine.
So whats the point of buying a HSV if ill be taking off the 'enhancements' they put on? Its like spending an extra 20k just for a bodykit.
Hsv's are only worth the extra money if you keep them stock.
Why couldnt HSV be more hardcore, and offer us enthusiasts what we really want - they could put on their cars coilovers, ripshift, blower, etc