
Originally Posted by
powerd
Sorry mate, but if you believe that, then I think you are burying your head in the sand. We do not build some of the best cars in the world, not by a long shot. While Holden and Ford do a fantastic job for the miniscule volume and tiny budgets they have, therein lies the problem. To design and build less than 40,000 Commodores a year and have no realistic expectation for multiplying that number by at least 10 is a recipe for suicide in the modern, incredibly competitive and oversupplied car industry. Aussie cars are neither high quality nor sophisticated in their engineering, have no sensible economies of scale and are no longer sufficiently to the taste of the buyers in Australia, let alone the rest of the world. As a package, a VE Commodore is not a remotely attractive combination (size, price, quality, technology, fuel consumption, function etc) to sell in sufficiently viable numbers in most countries. What Pom, Froggie, German, Japanese, etc would remotely consider one, except maybe a handful of VXR8s? Frankly, why would you, as they are so unsuited to their market?
If you disagree, please point to the countries where they would sell well and in significant numbers and why - because even the Americans are no longer volume buyers of large RWD cars. This is why the VF SS will be sold there as a premium car in low volume - its too expensive and there are too few buyers for it to be otherwise. In Europe they don't want a very large RWD car unless it is a premium one. Holden is simply making the wrong type of car for the market, and to generate the big sales and export numbers that would enable investment, engineering and quality even with a high dollar.
Holden's big problem is volume. VW sold over 9 million cars last year, but most importantly, probably more than half of those came from one platform - Golf - plus shared engines, gearboxes suspensions, electronics, dash and seat structures etc etc. Huge economies of scale. No wonder they are making giant profits. The numbers that other mass market makers do with shared platforms and components are also high - it is the only way to invest enough and compete now.
I think you are dreamin' if you believe that people don't buy Commodores/Falcons because they don't know about them or haven't tried them and "discovered" they really like them. It is up to the maker to build what the customers want, at a viable price on both sides. Sadly, GM and Holden have not moved with the competition or the customers - even Fiat, Ford, Peugeot etc have woken up some time ago to the changing realities of the world, and their domestic, car markets.