Craig Lowndes SSV Limited Edition Commodore to be released

[planetdavo]

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Attachment 3293

Some understand more than others...

Holden have taken a more "targeted" strategy to their marketing in more times.
The Collingwood AFL Commodore and the Qld and NSW NRL Colorado's- now the Craig Lowndes SSV.
Bit of a step up from the Sportsgirl Barina (or the Nissan Pulsar Reebok)

[C4B]

Ah yes the "Target our existing market" strategy. Often used when even your loyal customers start to jump ship.....

Maybe they should fit one with NOS, call it the "On the Good Stuff" edition and market it to Lance Armstrong Fans.

[planetdavo]

Ah yes the "Target our existing market" strategy. Often used when even your loyal customers start to jump ship.....

Ahhh grasshopper, you have so much to learn...
Sales are up 60% on a year ago. The market that has apparently "totally disappeared" for large cars seems to have "re-discovered" it, and targeted products only help...even if it's just to up-sell "existing market" customers into a higher priced product- because they now just have to have the more expensive one...
You've left though. Your world is perfect.

[Micks]

I won't be buying another Holden after being treated like a mug at my local Franchise where I purchased our Calais V S/Wagon from!

[planetdavo]

I won't be buying another Holden after being treated like a mug at my local Franchise where I purchased our Calais V S/Wagon from!

No matter which brand you go to, someone "wont ever buy one again".

[C4B]

I won't be buying another Holden after being treated like a mug at my local Franchise where I purchased our Calais V S/Wagon from!

This is why businesses are increasingly spending so much on controlling every level of the supply chain, right down the sales floor. Some companies still forget that people will abandon a brand solely on a negative experience with a company representative. It sounds ridiculous, but you can have the best product in the world, but if your staff are all assholes you will still lose customers.

That risk is amplified greatly if your products are only middle of the range.

[Micks]

This is why businesses are increasingly spending so much on controlling every level of the supply chain, right down the sales floor. Some companies still forget that people will abandon a brand solely on a negative experience with a company representative. It sounds ridiculous, but you can have the best product in the world, but if your staff are all assholes you will still lose customers.

That risk is amplified greatly if your products are only middle of the range.

So true & generally I'm pretty easy to please & go with the flow!

[planetdavo]

So true & generally I'm pretty easy to please & go with the flow!

Are you actually pretty happy with the car- and your comment is based on the experiences of one dealership?
As a general comment applicable to any brand, it seems rather extreme to black ban a brand based on the experiences with one seller.
If the car was a dog causing never ending pain I'd certainly understand ditching the brand off future shopping lists, but most people have access to other dealerships...

[C4B]

So true & generally I'm pretty easy to please & go with the flow!

Generally the likelihood of "brand abandonment" is lower when the value of the product increases, however for most people these days, buying a car isn't much more exciting than buying a fridge.

Making it worse, the quality of the competing products doesn't vary greatly, nor does the features so a poor sales experience when buying a Mazda 3 means they'll look at Corollas next time.

Businesses can no longer rely on "Blind Customer Loyalty" to continue to get sales. Welcome to 2014

[whitels1ss]

I won't be buying another Holden after being treated like a mug at my local Franchise where I purchased our Calais V S/Wagon from!

Mick, if you have a genuine problem or complaint about a dealership you should put it in writing to Holden.

Holden take customer service & satisfaction very seriously & if you put a complaint in writing it will get looked into by the right people

& the dealership will be spoken to about it.


If you just never go back there nobody will ever know.

[BLACKVE]

Another sticker

http://www.hsv.com.au/news/2006/zseries_le.html

The mark skaife edition aren't sought after

I won't be buying another Holden after being treated like a mug at my local Franchise where I purchased our Calais V S/Wagon from!

Why did ya buy from them??? or was it post sale problems, name and shame

[Micks]

Mick, if you have a genuine problem or complaint about a dealership you should put it in writing to Holden.

Holden take customer service & satisfaction very seriously & if you put a complaint in writing it will get looked into by the right people

& the dealership will be spoken to about it.


If you just never go back there nobody will ever know.

Gday Ed, I did!

Dear Mick,

We write in reference to your recent email correspondence received at Holden Customer Care, regarding your concern with your recent service experience at Suttons Motors Arncliffe.

We were concerned to learn of your disappointment with the service experience you received from Suttons Motors and regret any inconvenience caused as a result. However, please be advised that here at Holden Customer Care, we do not handle the servicing of vehicles. As all Holden dealerships are independently owned business, responsibility for the operations of the the Service department rests with the Service Manager and ultimately, the Dealer Principal of the business concerned.

Therefore, should you wish to pursue this matter further, we recommend that you contact the Service Manager or the Dealer Principal of Suttons Motors Arncliffe.

We thank you for taking the time to write to us regarding your feedback and please be assured your concerns have been recorded at Head Office for future reference.

At the earliest convenience, should you wish to discuss matters further, please contact the undersigned on 1800 033 349, quoting the above mentioned reference number.

Yours sincerely,
Andrew Reynolds
Holden Customer Care

Thanks

[Micks]

Another sticker

http://www.hsv.com.au/news/2006/zseries_le.html

The mark skaife edition aren't sought after



Why did ya buy from them??? or was it post sale problems, name and shame

Was a reasonably close Dealer to us & the salespeople provided what we wanted!

[whitels1ss]

Gday Ed, I did!


Thanks

"At the earliest convenience, should you wish to discuss matters further, please contact the undersigned on 1800 033 349, quoting the above mentioned reference number.

Yours sincerely,
Andrew Reynolds
Holden Customer Care"


So..... did you ring Andrew Reynolds back?

[Micks]

"At the earliest convenience, should you wish to discuss matters further, please contact the undersigned on 1800 033 349, quoting the above mentioned reference number.

Yours sincerely,
Andrew Reynolds
Holden Customer Care"


So..... did you ring Andrew Reynolds back?

Ed @ the moment am stewing over it! Though ya right I will ring him & chat.